Willem de Kooning Academy Campaign

 
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In collaboration with Studio Spass, we created the 2014 / 2015 campaign for the Willem de Kooning Academy to inspire and enthuse new students. 

 
 
 

Based on the Creating Pioneers commercial, together we came up with a concept that played with ‘the blank canvas’. 

A blank canvas can be a wonderful thing, because everything is possible and all options are open. But this is also what makes a blank canvas a challenge, because éverything is possible! 
This duality that the blank canvas holds is what inspired us to create a campaign around breaking through the canvas and starting to create.

 
 
 
 
 
 
 
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Concept, photography and production
From Form / Studio Spass