IN SHORT

Films have the power to immerse, to touch, enrich and entertain. Intrigued by the emotional impact film can have on you, we created a film & print campaign for Cineville – a monthly membership giving you unlimited access to quality cinemas across The Netherlands. 

What if we could measure the immeasurable? For its annual campaign, we imagined what a scientific approach to the elusive impact of film would look like. Just like a machine would do. 

We created a split-screen universe built from analog equipment, physical reactions, and animated graphs representing perceptual responses – illustrating the action-reaction process of a cinema experience.

NICE TO KNOW

• Finalist in Art Direction at ADCN Awards 2018.