Hotel Holland


In collaboration with Johan Kramer, we created an art poster and animation to launch Hotel Holland.

Spending the night in an old railway station. That's the concept of the new initiative from the Lloyd Hotel Amsterdam and the Dutch Railways: Hotel Holland.

Their collaboration aims at transforming fourty old, unused Dutch railway stations into beautiful, luxury hotel rooms. A concept built on the romance of rail travel and a smart idea to spread tourists all over Holland.

Approached by Johan Kramer, we created an art poster to celebrate the launch of Hotel Holland. The poster, made out of velvet and brass, refers to the royal characteristics of the Dutch train station Baarn.

Next to the poster, we also created an animation that elaborates on the concept of Hotel Holland. 


Concept & direction
From Form

in collaboration with Kevin Verbeek

Creative strategy
Johan Kramer