Back in 2012 we made this ident for H5NX, together with Firma Film. It was an ambitious and complex project, but great to work on at the time. But despite the hard work that was put into the project, the film ended up on the shelf for a few years now.
Back then, Firma Film and From Form joined forces to design and build an ident for TV format and production company H5NX.
With an old darkened factory hall as our playground, we transformed the typography of H5NX into 4 luminous structures.
300 test tubes, tonic and black light became a giant 'H', while a 10 feet tall illuminated grid formed a pixelated five.
The catch of the concept lays in the position and sizes of these giant characters; the logo only shows itself when viewed from one particular point-of-view.
Production: Firma Film, From Form
Concept, design and direction: Rik van der Linden, Jurjen Versteeg
Technical executives: Ashley Govers, Peter van der Werve and Jurjen Versteeg
Editor in chief: Roeland de Bruïne
Music and sound design: Echoic
Production year: 2012