Into The Great Wide Open
As Designers in Residence for Into The Great Wide Open, a music and arts festival taking place on Vlieland, a small island on the coast of The Netherlands, we created the complete identity including stage design, act announcements and merchandise.
Each year, the festival transforms the car-free island into a music festival in a surprising and original way. Forests become stages and dunes turn into art galleries.
As Designers in Residence, we were responsible for all visual communication for this year’s edition. From act announcements to stage design and from merchandise to wrist-bands.
Intrigued by the robust nature of the island, our visual concept was based on playing with the island’s primary natural elements and using them in a different way. Just like the festival does.
During our research, we felt a strong connection to the works of René Magritte.
His surreal use of elements such as beaches, forests and clouds and the alienating effect that it causes, really opened up our eyes.
The world we created for Into The Great Wide Open exists out of oil-painted elements that come to life in the form of small see-troughs, folded clouds, gravitating sunsets and dancing trees.
For the festival, we created 18 GIF's to announce its acts, photographed a series of images as a visual campaign and designed all the festival communication including stage design, booklets, merchandise, wrist bands and tokens.