Cineville Campaign 2018

 

Films have the power to immerse, to touch, enrich and entertain. With the statement “Films move you”, we created a 45-second campaign film for Cineville.

Embracing the imaginative world that is film, we created a universe that visualizes the complex impact of film — an impact which is immeasurable. A universe that exists out of analogue measuring equipment, surreal shots of the human body and animated graphs that emphasize fictional psychological reactions.

By deploying split-screens, the film communicates a clear action-reaction process. All together, it highlights how the beauty of film can't be weighted in fictional digits, numbers or meters.

Cineville is an on- and offline platform aiming to stimulate cinema visits to quality films. 👍

 
 
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Concept, direction & art direction by 
From Form

Creative direction Cineville
Marcel C. De Vries

Client
Cineville

Production
From Form

Producer
Leontien van Hattem
DOP
Hayo van Gemert

Gaffer
Gijs Wilbers

Camera assistant
Dewi Boode

Make-up & hair
Mylene Janssen

Editor
Nils Gerbens
Graphic design & animation
Kevin Verbeek

Grading
Barry Clarke @ Captcha!

Post production
Captcha!

Music & sound design
Diederik Idenburg @ M-OST