Cineville Campaign 2018
Films have the power to immerse, to touch, enrich and entertain. With the statement The immeasurable impact of film, we created a print & film campaign for Cineville.
Embracing the imaginative world that is film, we created a universe that visualizes the complex impact of film — an impact which is immeasurable. A universe that exists out of analogue measuring equipment, surreal shots of the human body and animated graphs that emphasize fictional psychological reactions.
By deploying split-screens, the campaign film communicates a clear action-reaction process.
In its print campaign, giant machines took over the streetscapes of Amsterdam. All together, it highlights how the beauty of film can't be weighted in fictional digits, numbers or meters.
Cineville is an on- and offline platform aiming to stimulate cinema visits to quality films. 👍
Concept, direction & art direction by From Form Creative direction Cineville Marcel C. De Vries Client Cineville Production From Form Producer Leontien van Hattem
DOP Hayo van Gemert Gaffer Gijs Wilbers Camera assistant Dewi Boode Make-up & hair Mylene Janssen Editor Nils Gerbens
Graphic design & animation Kevin Verbeek Grading Barry Clarke @ Captcha! Post production Captcha! Music & sound design Diederik Idenburg @ M-OST