To introduce ABN AMRO's 'Smarter Savings', we designed and built a unique ABN AMRO coin coaster – relying solely on manpower, fine tuned mechanics & no special effects.
Built as a funnel, the Euro coin takes you on a journey through the savers' dreams and goals.
Spinning globes, ticking clocks and rotating question mechanisms influences the route of the coin, eventually leading to one or more Smarter Savers as a result.
Taking this funnel as our primary basis, we derived its form from the ABN AMRO logo.
Designed & directed by From Form Agency Code d'Azur Client ABN AMRO Head of production Christel Hofstee Producer Poeiwah Cheung
DOP Hayo van Gemert Gaffer Daan de Boer Grip Onno Perdijk Design assistant Leontien van Hattem On set photography Joseff Murphy
Editor Amber Hooijmans Grading Barry Clarke @ Captcha! Post production Captcha! Music & sound design Jochen Mader / Audionerve Voice over Jeremy Baker (EN) Bas Hoeflaak (NL)