ABN AMRO

 

To introduce ABN AMRO's 'Smarter Savings', we designed and built a unique ABN AMRO coin coaster – relying solely on manpower, fine tuned mechanics & no special effects.

Built as a funnel, the Euro coin takes you on a journey through the savers' dreams and goals.

Spinning globes, ticking clocks and rotating question mechanisms influences the route of the coin, eventually leading to one or more Smarter Savers as a result.

Taking this funnel as our primary basis, we derived its form from the ABN AMRO logo. 

 
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Designed & directed by
From Form

Agency
Code d'Azur

Client
ABN AMRO

Head of production
Christel Hofstee

Producer
Poeiwah Cheung
DOP
Hayo van Gemert

Gaffer
Daan de Boer

Grip
Onno Perdijk

Design assistant
Leontien van Hattem

On set photography
Joseff Murphy
Editor
Amber Hooijmans

Grading
Barry Clarke @ Captcha!

Post production
Captcha!

Music & sound design
Jochen Mader / Audionerve

Voice over 
Jeremy Baker (EN)
Bas Hoeflaak (NL)