25hours in 25h

 

Rise and shine! Get ready for the next 25 hours in and around the 25hours Hotels. Cheers!

25hours Hotels approached us to create a brand film that is as diverse as their unconventional mix of hotels, restaurants and bars. 
Taking you through the day, we’ve created a visual feast that celebrates all of the brand’s key aspects – hour by hour.

Developing different styles, such as mixing animation, stop motion and live action, and giving each hour a tempo and energy highlighting the time of day referred to, the film pushes the boundaries between reality and surreal.

 
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Concept, direction & art direction by 
From Form

Client
25hours Hotels

Production
HALAL
DOP
Hayo van Gemert

Gaffer
Koen van Bergen

First AD
Willem Quarles van Ufford

Grip
Bjorn Schumacher

Styling
Lynn van Eck

Make-up & hair
Renee Wijnhoven

Set dresser
Denice Zwiers

Animation
Kevin Verbeek
Robert-Jonathan Koeyers

Grading
Barry Clarke @ Captcha!

Music & sound design
HaaiFaaiDeluxe