25hours in 25h
Rise and shine! Get ready for the next 25 hours in and around the 25hours Hotels. Cheers!
25hours Hotels approached us to create a brand film that is as diverse as their unconventional mix of hotels, restaurants and bars.
Taking you through the day, we’ve created a visual feast that celebrates all of the brand’s key aspects – hour by hour.
Developing different styles, such as mixing animation, stop motion and live action, and giving each hour a tempo and energy highlighting the time of day referred to, the film pushes the boundaries between reality and surreal.
Concept, direction & art direction by From Form Client 25hours Hotels Production HALAL
DOP Hayo van Gemert Gaffer Koen van Bergen First AD Willem Quarles van Ufford Grip Bjorn Schumacher Styling Lynn van Eck Make-up & hair Renee Wijnhoven
Set dresser Denice Zwiers Animation Kevin Verbeek Robert-Jonathan Koeyers Grading Barry Clarke @ Captcha! Music & sound design HaaiFaaiDeluxe